Toivoa Coaching – Streamlining Careers with a WordPress Plugin + Block Theme

The Challenge

Their recruitment and site setup had several bottlenecks:Submissions lived across Typeform, Gmail, and spreadsheets.Application data was inconsistent and hard to track.Their website wasn’t structured for scalability.No marketing funnel existed to nurture applicants or keep them engaged.

Our Solutions

Solutions We Delivered

I designed and built Toivoa Coaching’s digital platform from scratch using a customized WordPress block theme combined with a purpose-built plugin:

From Manual Chaos to Streamlined Recruitment

A Unified, Future-Ready Platform for Growth

Toivoa now manages its entire recruitment process directly inside WordPress, eliminating the need for scattered spreadsheets and third-party tools. Applicants enjoy a smooth, professional experience, while coaches and staff save valuable hours by working from one centralized system. With built-in email marketing automation, the team can nurture candidates at every stage, growing their pipeline effortlessly. Because the platform is built on a solid block theme foundation, it’s scalable, future-ready, and easy to extend as their needs evolve.

Plugin Architecture & Digital Experience Design

Services Delivered for Toivoa Coaching

To deliver a tailored hiring solution, I combined custom WordPress development with scalable architecture. I designed a block theme aligned with Toivoa’s brand, built a custom Careers plugin with CPT + meta fields, and developed a block editor sidebar for recruiters to manage applications without leaving WordPress. Integrated forms and email marketing automation ensure applicants stay engaged, while scalable FSE templates provide a flexible foundation for future growth. The result is a fully integrated, editor-native system designed for long-term success.

Custom WordPress Block Theme Development

Built from scratch, tailored to their mission

Custom Plugin Development

Custom Plugin Development

Email Marketing Integration

Automated nurture sequences for applicants

From Disorganized Tools to a Unified Workflow

Bringing the Careers Plugin to Life

What started as scattered forms and email chains evolved into a fully customized WordPress block theme + careers plugin solution.

Discovery & Planning

Discovery & Planning

Audited workflows and identified bottlenecks.

Custom Theme + CPT

Custom Theme + CPT

Built a tailored block theme + Career post type.

Integrated Forms + Email

Integrated Forms + Email

Applications + nurture sequences in one flow.

Unified Hiring Dashboard

Unified Hiring Dashboard

Recruiters manage everything in WordPress.

Client Feedback

What Toivoa Coaching Says About Working With Us

“Sewnful Digital transformed our recruitment efforts with an intuitive, beautifully designed website. We’ve seen a surge in engagement from aspiring mental health coaches, leading to more successful placements and meaningful careers.”

— Laura Randa

CEO Founder